PAJS
Commissioned to create a small boutique brand for a testing facility born out of the COVID-19 pandemic. Assets produced consisted of the core brand, templates for print and digital, as well as designing an online portal for consumers to upload their results. In addition to the graphic design, two videos were created to demonstrate how to effectively take a coronavirus test.
ILLUSTRATION
Part of the brand identity was to create simple, yet effective illustrations that could clearly communicate equipment and instruction in an approachable format.
Two videos were created using footage shot on site and the brand illustrations. I completed all editing and motion graphics with the aim to clearly demonstrate an effective way to take a coronavirus test.
PRINT DESIGN
Additional design to communicate important messaging for the facility across sites.
A crucial part of the process was to create an online portal where test results could be uploaded by participants. I worked closely with developers to create assets necessary for a simple process.
