Lime Health Insurance

Lime are a new health and happiness brand that needed a full brand created from beginning to end. They deliver an affordable healthcare subscription to a company workforce, accessible for all. I worked closely with an agency to deliver these assets for Lime.

From the newfound brand, a motion graphic video was created to help drive investment for the company.


Logo Design

Lime logo development for main brand. It was important to the client that the logo feel human and caring to demonstrate that this is an accessible service for all at a small cost.

On Call logo design for the offering to the workforce. The flexible nature is represented in the switch within the ‘on’ of the logo.


Variety of digital and print brochures created to educate and showcase the various products that Lime offered to their clients, from mental healthcare within the workforce to padding the gaps the NHS can’t cover.