Lathe&Co

An independent financial advisor looking to refresh and update their brand, creating an on-going stream of social content that would ‘cut-through’ their client’s feeds. The refresh looked to disrupt with a visual brand language that also allowed for a human touch, reflecting their hands-on approach to financial planning.

Creating modular assets that can be edited by the client themselves is an important consideration during the brand refresh. Creating a template that is flexible to allow for a variety of content, whilst being design robust and interesting enough to produce exciting and sharable content.

Further social media assets used to showcase Lathe&Co as thought leaders in their market, including a quarterly infographic produced to update Lathe&Co’s clients about current financial topics.