Fuel+Move

Fuel+Move is a ‘career gym for professionals’, using the techniques and practices found in elite sports training and applying them to the corporate world. Allowing employees to thrive and excel in their careers using new skillsets to be agile and excel under pressure.

I’ve been with Fuel+Move from what feels like the start, working closely with the founder to re-brand the company to take the identity to the next level. The process undertaken went through discovery and research, understanding their customers and who they wanted to reach. Then designing and developing an identity that purposefully portrayed who Fuel+Move are, reflecting the levelling up process whilst being dynamic and inclusive.

Logo design

Branding stylescape

Once the logo had been created, the brand language was cascaded through each touchpoint into a stylescape that could be used as a reference for any design collateral. Click image for full view.

Layout Design

Examples of some early layout design produced following the branding process.